21.04.10  Motorcyclists account for a quarter of all road users killed or seriously injured on Gloucestershire’s roads, and when compared to the relatively small number of motorcyclists on our roads, this figure is disproportionately high.

One of our priorities is to reduce these figures and we’ll be putting up black and yellow road signs next week on key motorcycle casualty routes which ask motorists to THINK BIKE!

The signs have successfully contributed to reducing the number of collisions on signposted routes over the past two years.  On average, there has been a 55% reduction in serious injuries during the signage campaigns.

They are a striking reminder to all road users to look properly before pulling out or overtaking at all times and to remind bikers to look out for the signs and take extra care on bends and in traffic.

The routes where the THINK BIKE signs will be located are:

• A40 Northleach junction to Little Barrington
• A435 Cowley junction to Cirencester
• A433 from Tetbury to Didmarton
• A417 Hartpury to Bromesberrow
• A436 Adoversford

 The signs will be in place next week and will remain until October.