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Drink drive & face the Penalty

‘Drink Drive and face the penalty’ is the clear message from our summer drink and drug drive campaign as it kicks off across the county.  Despite long term reductions, drink and drug driving still accounts for 15 per cent of road deaths and almost 10,000 casualties nationally each year.

The team urge all drivers and riders to think about the consequences, the devastation caused to families affected and how many lives are needlessly lost when someone combines drink or drugs with driving.

We have made great progress to reduce drink driving.  Over 30 years education, publicity campaigns and police enforcement have contributed to a national reduction in fatalities of 85% from 1,650 in 1979 to an estimated 240 in 2014. But that’s still 240 too many and so it is vital that drink drive messages continue to be heard and that social unacceptability is reinforced.

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The Morning After

Although you may feel fine, you could still be over the legal alcohol limit or unfit to drive. A cold shower, a cup of coffee or sleep won’t make you safe to drive any quicker. It just takes time, and more time than you think. Find our more click here.

The Consequences

Think what a drink drive conviction could cost you. There are strict penalties including:

  • A minimum 12 month driving ban
  • A criminal record
  • A fine of up to £5,000
  • An endorsement on your licence for 11 years

Plus the everyday consequences of a conviction that could include:

  • An increase in your car insurance premium
  • Losing your job
  • Trouble getting in to countries like the USA
  • The shame of having a criminal record
  • Loss of independence

The Institute of Advanced Motorists calculate that a drink drive conviction could cost between £20,000 – £50,000 as a result of fines, solicitors fees, increase in car insurance and loss of job.

Think what a drink drive conviction could cost you. If you drink, don’t drive.

To read true life stories of convicted drink drivers please click here.

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The Statistics – Gloucestershire


  • 11% of males fail breath test compared to 9% of females
  • Drink drug casualties are highest in the 15 to 29 age range


  • Sunday is the highest day of the week for drink drug related collisions & many of the incidents relate to the early hours of the morning
  • Two thirds of the drink drive collisions occurred between Friday and Sunday
  • Two thirds of the collisions occurred between 9pm and 9am


  • Stroud and the Cotswolds are the areas where most drink/drug related casualties have occurred
  • If attention is focused on Killed and Seriously Injured KSI casualties Cheltenham, Cotswolds and Forest are the highest accounting for 58 of the 99 KSI’s occurring in the county within the last 5 years.
  • 2015 over 6500 breath tests were carried out, of which 715 were positive (11%) 89% were compliant
  • 1999 breath testes were carried out during last summers drink drive campaign (June – August), 173 (9%) were positive

Drug driving

716318-1_THINK_DrugDrive_A3 Poster_HR_1Drivers impaired by drugs are responsible for up to 200 deaths a year in Britain.

Most police forces are finding about 50 per cent of motorists stopped are testing positive.  By comparison, just 5 per cent of those stopped for suspected drink-driving last year failed the breathalyser test.

It is illegal to drive if your driving is impaired by drugs or if you have certain drugs above a specified level in your blood.   If the police stop you and think you’re on drugs they will either test you at the roadside using a drug screening device or a “Field Impairment” test to assess your ability to drive.

If drugs are detected in your system or you are deemed impaired by drugs, you’ll be arrested and taken to a police station for blood or urine tests. If the tests show you’ve taken drugs or show a specified drug above the specified blood limits you could be charged with drug driving.

The law doesn’t cover Northern Ireland and Scotland but you could still be arrested if you’re unfit to drive.

To find out more about drug driving please click here.

Suspect someone is driving under the influence of alcohol or drugs? 

If you suspect someone of regularly drink or drug driving you can call Crimestoppers anonymously on 0800 555 111.

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If they impose an immediate danger to life please call the police on 999.



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