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Drink Drive deaths at all time low but Partnership aims for zero

| 01.12.14

Don't Drink & Drive

Gloucestershire Road Safety Partnership’s 2014 winter drink drive campaign was launched today at Gloucestershire College and reflected on 50 years of anti drink drive campaigning in the UK.

During half a century of anti-drink drive campaigning, deaths nationally have fallen from over 1,600 to 230 annually. But for the Gloucestershire Road Safety Partnership that is still 230 a year too many.

The Partnership, which includes Gloucestershire Police, Gloucestershire Fire & Rescue Service and Gloucestershire County Council is committed to reducing these fatalities further and this December, is stepping up the campaign through combined Police enforcement and media campaigning. The campaign is being further supported by a new initiative from the Partnership, the “Wrecked” programme which is a anti drink drive workshop currently touring the County’s sixth forms and colleges.

The campaign, in support of the Association of Chief Police Officers and the Department for Transport will run from December 1st 2014 to January 1st 2015.

Garry Handley, Road Safety Manager at Gloucestershire’s Road Safety Partnership said, “When anti-drink drive campaigning started 50 years ago, 4 people were dying every single day in drink drive collisions and now that has been reduced to 4 deaths each week.

“There clearly has been a major shift in public attitudes to drinking and driving but that number is still unacceptable. We now urge the irresponsible minority of drivers who continue to take the risk to adopt a personal zero limit to alcohol and drugs. Then the misery of drinking and driving will be a thing of the past.”

Drink driving related casualties in Gloucestershire have been declining in past 3 years and last year there were 72 slight, serious and fatal accidents compared with 105 in 2012. Last year also saw the lowest number ever recorded of people dying or being injured on county’s roads.

Chief Inspector Yannis Georgiou said “Compared with 50 years ago, drink driving is now very much a minority behavior but we still have a way to go. During last year’s campaign we arrested 57 motorists in Gloucestershire and we urge drivers to remember that drinking and driving is a serious criminal offence and is totally irresponsible.  Motorists who think they can get away with it this Christmas are likely to face the full weight of the law.”

Will Windsor-Clive, cabinet member for road safety, said: “Today’s launch recognises everyone’s hard work over the past 50 years of campaigning.  Although I’m pleased that the numbers are reducing, one crash is one too many which is why these awareness campaigns are so important.”


For more information on our winter drink drive campaign please visit

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