Drink or drug drive and face the consequences.
Think what a drink or drug drive conviction could cost. Think how easy it is to avoid.
Driving while impaired through drink or drugs still remains a significant threat to road safety. A seasonal drink drive campaign now feels part of the traditional activities that we see this time of the year, just like tinsel, decorations and the sound of Christmas number 1’s from past years.
Drink and drug driving is a threat every day of the year, but with more celebrations, parties and more opportunities to drink at this time the Road Safety Partnership want this year’s campaign to be as effective as possible.
In the last 50 years road casualties caused by drink driving have fallen dramatically, but in 2014, there were still 290 deaths due to drink driving – accounting for 13% of all road fatalities. In Gloucestershire 1 in 7 deaths on the roads are drink related so this campaign is as important as ever.
By drinking and driving, you risk your life, those of your passengers and others on the road.
Any amount of alcohol affects your ability to drive. You risk a hefty fine, a minimum 12-month driving ban and a criminal record.
This year’s campaign combines Education with Enforcement and Engagement, and anyone can get involved to help to make this campaign the best ever.
Think what a drink or drug drive conviction could cost. Think how easy it is to avoid. It’s as easy as A B C:
Adopt a personal zero limit to drinking alcohol or taking drugs and driving – having none for the road is the best possible advice.
Be a responsible host. If you are inviting friends and family around for a gathering, please provide an alternative to alcohol should your guests be driving. Being a responsible host could be the best Christmas present you could ever give.
Consider the amount of time you leave after drinking before thinking about driving. It takes about one hour to absorb a unit of alcohol and a further hour to remove it from your system – remember one hour in, one hour out! And nothing speeds up this process.
Finally, if you are arranging to go out, don’t forget to arrange how you intend to get back! Book taxi’s in advance, check the bus timetable, agree a designated driver who will not drink any alcohol and who can be trusted to keep to it. And try to have a plan B to avoid the temptation to drive home!
Walking home is of course an option to get home, but only if it is safe to do so.
This campaign aims to make drug-driving as socially unacceptable as drink-driving, and together we can make Christmas safe and enjoyable, and our New Year resolution should be to make drinking and drug driving a thing of the past!
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