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No Mobile, When Mobile Campaign

No Mobile, When Mobile Campaign

The cost of a call or text when driving is going up!

The Road Safety Team is reminding all drivers to leave their phone alone when driving or riding.  Using mobile phones is one of the most dangerous behaviours for motorists, putting drivers, passengers and others on the road at risk of death and serious harm.

In March the penalty for using a hand-held mobile phone is doubling, from £100 to £200, and 3 to 6 penalty points, and this penalty can be avoided if drivers and riders switch off their phones before they turn the engine on.

This increase in the penalty could easily result in new drivers reverting back to being a learner, and experienced drivers being banned after two offences, or for totting up over 12 points on their licence.

So the personal consequences of a call or text will have a much greater impact so get into the habit now of leaving the phone alone.

The Road Safety Team is determined to make this behaviour, that is seen too frequently on our roads, socially unacceptable.


Can your mind focus on two things at once? 

Dr Graham Edgar, Reader in Psychology at the University of Gloucestershire explains the problems of using a mobile phone when driving.

To clear up any confusion:

The Regulation includes any “device, other than a two-way radio, which performs an interactive communication function by transmitting and receiving data”.

It states that a “mobile telephone or other device is to be treated as hand-held if it is, or must be, held at some point during the course of making or receiving a call or performing any other interactive communication function”. “interactive communication function” includes:

  • sending or receiving oral or written messages;
  • sending or receiving facsimile documents;
  • sending or receiving still or moving images; and
  • providing access to the internet

There are two exemptions:

  • 2-way “press to talk” radios, such as used by the emergency services and taxi drivers
  • Using a hand-held phone for a genuine emergency call to 999 or 112 if it would be unsafe for the driver to stop.However the best road safety advice is not to use any mobile phone while driving, and the Highway Code gives advice to switch off your mobile phone before setting off, and ‘hands-free equipment is also likely to distract your attention from driving or riding – find a safe place to stop first or use the voicemail facility and listen to messages later’.

The Road Safety Team is seeking everyone’s help with this road safety campaign.  Its aim is to change people’s attitudes about mobile phones and driving through a blend of engagement, education and police enforcement.

The team will support these measures to keep our roads safe but drivers must also take responsibility for their behaviour behind the wheel.

Employers have an important role to play by ensuring that they have clear policies in place that are understood and followed by staff who drive as part of their work.

The law includes an offence of “causing or permitting” a driver to use a hand-held phone while driving. This can apply to employers who will be guilty of an offence if they require or permit their staff who drive for work, to use a hand-held mobile phone while driving.

Employers would be unwise to respond by supplying their staff with hands-free kits. Even if the use of these while driving does not contravene the specific ban on hand-held phones, employers could fall foul of health and safety laws if an investigation determined the use of the phone contributed to an accident.

Please help to make this campaign as successful as possible:

See our download section here for the mobile phone posters, and here to download a generic policy for businesses.

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