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Students road safety campaign launched as new drivers encouraged to “Drive for Life”

| 12.03.14

New drivers and passengers from Gloucestershire College are being taught how to “Drive for Life” and stay safe behind the wheel, as part of a Gloucestershire Road Safety Partnership campaign.

The campaign, which launched yesterday at the county’s education centre SkillZONE, has been developed with the students from Gloucestershire College and the Gloucestershire Echo, as part of its RIP 479 road safety campaign.

The Road Safety Partnership, Echo and Gloucestershire College joined forces to run a design competition with students from the college, with the winning entrant having the opportunity to have their road safety campaign run on media across the county.

Road Safety Partnership manager Garry Handley said: “This has been a great opportunity to work with young people to focus our road safety messages and to ensure that they are appropriate to new motorists. The safety of young drivers and their passengers is one of our most important targets for the coming years and we are committed to improving their safety.”

The winning entrant Molly Corrigan-Jones, whose creation looked at the dangers of using a mobile phone when driving, joined other students at SkillZONE to have her artwork unveiled and to open the Road Safety Partnership’s Drive for Life driver training experience.

The Drive for Life experience is a hands-on, interactive training session aimed at new drivers and their passengers. The sessions, led by new drivers, Police officers and road safety experts, looked at the major causes of road deaths for drivers under 24 and the consequences of these crashes. The session covered drink and drug driving, wearing a seatbelt, distraction and mobile phones and speeding.

Cllr Will Windsor-Clive, cabinet member for community safety, said: “I’m delighted that this important message is being made to young people who are in the process of learning to drive or who have already passed their test. I hope that initiatives like this can continue to be used to raise awareness of the responsibility that comes with being a good driver.”

Ruth Griffiths, who has co coordinated the Drive for Life programme on behalf of the Partnership said: “We know that new drivers need support in becoming safe and responsible road users. The Drive for Life programme offers students a real hands-on experience and the chance to develop their skills and knowledge to become the best drivers they can be”.

The Drive for Life programme is available to schools and colleges across Gloucestershire.

An online gallery of all of the artwork from the GlosCol students and more information on the Partnership’s Drive for Life programme can be found at

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