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What else can you do?

The Road Safety Team have developed a training package for businesses which looks specifically at the issues surrounding “failing to look, failing to see”. The “Coming to a Junction Near You” package is targeted at drivers, riders and cyclists and covers a raft of road safety issues including speeding and distraction, visibility and positioning and the science of being seen. For more information or to book your free session, contact Slider_FTL3_ED_JN1

(*Professor David Crudnall is a Professor of Psychology at Nottingham Trent University, and specialises in Traffic and Transport Psychology. He has a special interest in vulnerable road user groups. He is also a Member of the Parliamentary Advisory Council on Transport Safety (Road User Behaviour Working Group) and Member of a European Working Group on bicycle safety)

What you need to know as a driver

1. Motorcyclists and cyclists can be invisible to you if you do not make a conscious decision to look for them 2. A glance is never enough – always look right and left at least twice. This doubles your chance...

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What you need to know as a motorcyclist

1.Position yourself in the best place to maximize your visibility of potential hazards 2. Avoid lingering in the blind spots created by the A-pillars and C-pillars of cars; those are the front 3/4 and rear 3/4 angle views out of...

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What you need to know as a cyclist

1. Position yourself in the safest and best place to maximize your visibility and your view of potential hazards 2. If you ride in a vehicles blind spot, you will be invisible to the driver. This is particularly true of...

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The Invisibles

Half of all cycle crashes and a third of all motorcycle crashes in Gloucestershire involved another vehicle where the driver “failed to look”. That’s over 700 riders who have been hurt on our roads since 2008 in preventable and avoidable...

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